Baby Loss Awareness Week is observed annually and this year runs from Thursday 9 October to Wednesday 15 October. The week is dedicated to commemorating babies who died during pregnancy, at birth, or in early infancy. In the UK, at least 1 in 6 pregnancies end in miscarriage, and 13 babies die every day shortly before, during, or soon after birth, many with no clear explanation. These statistics reflect a profound need for greater awareness, empathy, and action. 

Throughout the week, individuals are encouraged to share their experiences of loss in whatever form feels right, whether through storytelling, exchanging coping strategies, or simply finding comfort in knowing they’re not alone. It is a time for giving and receiving support, and for building a community rooted in understanding and compassion.

It culminates in the Wave of Light today, which is when parents, families and friends are invited to join others across the world to light a candle at 7:00pm. By lighting a candle for one hour, we create a continuous chain of light across time zones, honouring every baby who lit up our lives for such a short time. 

We at Williamsons are proud to turn pink and blue in support of Baby Loss Awareness Week. Whether you have personally experienced loss or simply want to show your support, together we can break the silence and build a more compassionate future. To join the global #WaveOfLight, you can post a photo of your candle to Facebook, Twitter or Instagram and tag using #WaveOfLight.